De Beers Wedding Ring History

In the 1980s de beers ran a campaign to reset the norm to two months salary.

De beers wedding ring history. Engagement rings wedding bands mens wedding bands wedding day jewellery eternity bands. Each de beers diamond engagement ring honours this contrast. Within three years the sales of diamonds had increased by 50 percent. At the very beginning of n w.

In the 1930s when demand for diamond rings declined in the u s. With the help of. The exchange of wedding bands has long signified the commitment of matrimonial partnership. Each piece features a meticulously selected diamond set either in a handcrafted setting or placed discreetly inside the band.

Ayer s campaigns for de beers in the late 1930s the suggested spend on an engagement ring was one month s salary. An engagement ring is shared part of an evolving tradition connecting two people that can be traced back as far as ancient egypt. How to select your diamond the 4cs diamond shapes fancy colours a diamond s journey a brief history of diamonds natural diamonds. De beers epstein writes aggressively marketed diamond rings in japan as tokens of modern western values in 1967 when the campaign began less than 5 percent of betrothed japanese women had a.

Modern and refined de beers men s wedding bands are imbued with the gravity both of that special day and the lifetime to follow. Yet it is entirely individual a unique expression of the wearer at every stage of their life. Now more than 80 percent of american brides get diamond engagement rings. Whether decorated with hand selected round brilliant diamonds or designed around the motif of an infinity symbol each meticulously crafted ring in our collection is a symbol of life long love.

The sales of diamonds in the united states rose from 23 millions to 2 1 billions between 1939 and 1979. Ultimately the de beers campaign sought to persuade the consumer that an engagement ring is indispensable and that a diamond is the only acceptable stone for an engagement ring.