De Beers Wedding Ring Marketing

An engagement ring is shared part of an evolving tradition connecting two people that can be traced back as far as ancient egypt.

De beers wedding ring marketing. Whether decorated with hand selected round brilliant diamonds or designed around the motif of an infinity symbol each meticulously crafted ring in our collection is a symbol of life long love. Debeers the home of diamonds since 1888. However the truth behind this nuptials tradition is a cynical marketing ploy one of the most groundbreaking elaborate and successful advertising campaigns ever devised. Each de beers diamond engagement ring honours this contrast.

Their timeless simplicity is an enduring symbol of dedication that is enhanced by the unique identity of each. Modern and refined de beers men s wedding bands are imbued with the gravity both of that special day and the lifetime to follow. Whether decorated with hand selected round brilliant diamonds or designed around the motif of an infinity symbol each meticulously crafted ring in our collection is a symbol of life long love. Yet it is entirely individual a unique expression of the wearer at every stage of their life.

In the 1980s de beers ran a campaign to reset the norm to two months salary. Since 1947 the industry has hitched its wagon to the wedding industry becoming the engagement ring of choice for brides when de beers first launched its famed a diamond is forever campaign. At the very beginning of n w. Ayer s campaigns for de beers in the late 1930s the suggested spend on an engagement ring was one month s salary.

Each de beers diamond engagement ring honours this contrast. De beers is known around the world for creating the finest diamond engagement rings wedding rings and other elegant diamond jewelry you ll treasure. An engagement ring is shared part of an evolving tradition connecting two people that can be traced back as far as ancient egypt. Each piece features a meticulously selected diamond set either in a handcrafted setting or placed discreetly inside the band.

These days a diamond engagement ring is seen as a fact of life as much a part of the big day as a veil and a multi tiered cake. De beers epstein writes aggressively marketed diamond rings in japan as tokens of modern western values in 1967 when the campaign began less than 5 percent of betrothed japanese women had a.